Crack the Crunch with the Crunch Breaker
Well that’s official then – I’m Gastrosexual
September 22, 2009
OK – I enjoy cooking. In fact I love it.
Being in the kitchen, conjuring up a new dish is my idea of heaven. Going to North End Road market (or when feeling flash, Borough market), seeing what’s available that day and whisking up a meal from scratch.
Yes – I’m the new Jamie Oliver and Gordon Ramsey of West London rolled into one. At least in my head I think I am anyway….
It seems that I am by no means alone.
There’s a new breed of male that has been identified by researchers as ‘Gastrosexual’, according to Future Foundation, the future trends research company. And we’re not talking about being the ‘Barbeque King’ either.
It seems that men are confidently claiming the kitchen as their own, which has historically been the woman’s domain. Gastrosexuals are masculine, upwardly mobile men, aged 25-45, who are passionate about cooking and the rewards that it might bring.
These men are all around us it seems. 52% of men say they see cooking as a hobby and not a choice, and 53% claim to cook from separate ingredients almost every day. Women seem to love it too – 43% saying they see it as being perfectly normal for their partner to be the main cook, and 34% saying that men were much better at cooking anyway.
So why the change from traditional stereotype?
It seems that there are three main reasons for the trend:
1. Cooking for passion. Men who have a real interest in different cultures and cuisines. Those who have travelled a lot and are happy to use their knowledge to re-create what they have experienced. These men get a real buzz out of cooking.
2. Cooking for praise. The Gastrosexual is at the forefront of the new dinner party and cooking at home has become a strong emerging trend during this recession. These men will be cooking to impress.
3. Cooking for seduction. We now live in a singleton society (at least we do in the UK), By 2006 only 26% of homes in England consisted of couples living with children (as opposed to 51% in 1961). These guys cook to seduce. And it seems to work.
For full details on the report, follow this link http://www.futurefoundation.net/
1 Comment
Leave a comment
You must be logged in to post a comment.
High Expectations: Age of Gastrosexuals « Off brown yet Yellow said:
[...] These men consider it a “hobby” to cook and impress women. Apparently, more than 40% of women think its totally fine that their partner than cook. And it even goes on the say that more than a [...]