Crack the Crunch with the Crunch Breaker
Premier Inn Posts
A recession beater – steamy honeymoon deal – budget style
September 7th, 2009
It’s far from the most romantic start to married life but is probably a lot cheaper than staying at home.
This is the recession ‘for real’….
A chain of UK budget hotels normally filled with junior sales reps is offering a two-night honeymoon package including dinner (at a Beefeater or Harvester restaurant) and an “all you can eat” breakfast for £58 ($95/€65).
The deal for newly married couples also promises rose petals on the bed, a bottle of sparkling wine, strawberries and luxury chocolates – all from Asda (owned by Wal-Mart) – a Boots hamper of spa treatments and what it describes as “glamorous nightwear” but is in fact a set of pyjamas and a nightdress from Primark, the UK’s leading discount retailer. Anne Summers / Victoria’s Secret it is not.
The offer is available at 10 UK Premier Inn hotels until the end of September for couples who have got married or registered a civil partnership since the end of July. The locations include some of Britain’s less obviously romantic spots, including Belfast in Northern Ireland, the old County Hall near Waterloo station in one of the grungier areas of London, Hull and Llanelli in Wales.
Initially only two of the packages are available at each of the locations on a first come, first served basis but Premier Inn says it will roll out the offer if it proves popular.
So, is this a new trend, driven by the recession?
I think not – more a case of an inventive Marketing Manager spinning an idea out of the recession.
In fact, Premier Inn marketing director goes on to add:
‘Didn’t someone once compare Hull to New York? It’s quite close to the coast and there’s lots to do in that part of the country.’
Hull. Similar to New York??? Talk about spin…