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Retail recession openings Posts
Swimming against the tide
February 17th, 2009
The Crunch Breaker is on the lookout for people and businesses that are swimming against the tide in this economic downturn.
So, hand’s up as to who has heard of a new retail chain called ‘Other Criteria’? It’s been open for 6 months, with more in the pipeline. Both shops sell artworks (by established artists and newcomers), prints, posters and publications, as well as items ranging from key rings and T Shirts (by artists Jeff Koons, Matt Collinshaw and Sir Peter Blake), to charm bracelets and deckchairs.
With world-class merchandising and fabulous shop-fits, the concept defies every notion of site research: one store is on Bond Street and the other off Marylebone High Street, two of the most expensive streets in London.
Oh yes – and while the key rings retail for a mere 3.50, and T Shirts for 25-45, the charm bracelets demand a depression busting 25,000 pounds!!
The founder? None other than Damien Hurst, who is proving a successful businessman and interesting shopkeeper. Hirst, who pocketed 110 million pounds after an auction of his works at Sothebys in September said of the new shop ‘I don’t think art has ever been as popular as it is today..’
Watch this space…