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5 good reasons to have your own Blog site
February 16th, 2009
I’m amazed by the Blog-resistance of many small and medium sized businesses. You hear comments like ‘ I dont have time to Blog’, or ‘It doesn’t have any relevance in my industry’. Or even ‘what is a Blog anyway?’. But in this economic downturn, now is the time to raise your profile, and Blogging is a great way to do this.
So, to help focus on the benefits of Blogging for your business, here are 5 reasons you should be thinking of Blogging as a vital extension of your business:
1. Become a Thought Leader.
Stand out from the rest with your opinions and thoughts. This shows great thought leadership, professional insights and leads to debate.
2. Engage in dialogue with your customers
It’s a great was to engage in a more informal environment. You send out mail shots and email newsletters, so why not enter into a different kind of dialogue. One that really brings you closer to your customer.
3. Every Blog is an SEO opportunity
Plant words or phrases to raise your SEO profile. Sow subjects you want to promote and discuss these on your Blog. Done effectively, this will raise your SEO rankings overall, which can only be a good thing.
4. Blogs are like bait
Blogs encourage people to link with you because they are interesting and informative, far more than a standard website where you are encouraged to click on a promotional icon. Blogs are not seen as corporate or too sales focussed, and people often feel they want to connect with the ‘thought leader’ rather than a big corporation.
5. Humanises your brand
Your blog will show the personal side of your brand
All too often, there’s the excuse of ‘I don’t have time to Blog…’
In reality, you don’t have time not to do so….